Grillnetics PPC Campaign
SERVICES: Google Ads
WEBSITE: www.grillnetics.com
01. Company Overview
Grillnetics is a comprehensive outdoor cabinetry store that also offers a premium outdoor kitchen & island grill design system to help you transform your living space.
02. Objectives
Goal: Our primary objective was to boost the number of monthly inquiries for our client’s high-ticket products. We aimed to achieve this while maintaining a keen focus on user search intent, ensuring that we were utilizing our budget in the most effective and targeted manner.
Strategy: We crafted campaigns specifically targeting major cities in the USA known for their warm weather year-round. This geographic focus allowed us to align our efforts with the client’s product appeal and market demographics.
Execution: Various elements, including ad copy, landing page design, and automation settings, were meticulously split-tested since the launch. This rigorous testing process enabled us to identify and eliminate areas where we might compromise the quality of traffic to the site.
- Increase quality of traffic
- Increase lead generation
- Fix & implement accurate conversion tracking
03. Results
By month 3 we had received Double the amount of conversions than we did our first month, while spending almost the same amount of money on ads.
Since then, we have been able to continue this upward trend in conversions while continuing to lower our cost per conversion through increasing campaign budgets & making ongoing optimizations to the campaigns.
04. KPIs
- Site traffic increased by over 430%
- Conversions increased by over 400%
- Cost per conversion has decreased by 42.8%