Marketers get attached to various social media platforms and will get upset if you mention that the platform is just a tool – and since you don’t own it, it could disappear tomorrow.  However, it’s...

For the past ten years at an accelerating pace, a worldwide transformation has occurred, especially within the digital marketplace. In fact, the change has been so revolutionary, that it’s...

Artificial intelligence (AI) is revolutionizing the world of digital marketing, transforming strategies and shaping the way marketers approach their campaigns. With the ability to analyze large data...

There is a lot of discussion about hashtags and their use. The truth is, a hashtag is just a keyword phrase spelled out without spaces, with a hashtag (#) in front of it (called the pound symbol in...

Attracting targeted followers on social media is a fun and effective way to drive traffic to your website, blog, products, and services. However, if you don’t have a strategy specific to getting more...

With the help of social media, online marketing has completely changed. Every single day on Facebook there are billions of posts being shared on the platform. When it comes to blog posts, WordPress...

It goes without saying that your marketing funnel, which is the process that guides a prospect, taking them from stranger to customer, is one of the most important, and affective assets in your...