MARKETING
There’s no disputing the power of remarketing. It allows sellers to show their ads to a ready-made audience—those who have previously visited a site—and encourage those visitors into completing conversions or making purchases. Consumers are more than 75% more likely to click on retargeting ads than ordinary display ads. If you’re unsure of how to create effective retargeting ads, consider the examples I’ve listed below.
Type 1: Overcoming Customers’ Objections
Many buyers rely on image ads to learn about new brands. Sellers know that social media users are unlikely to get to their landing pages, so they create basic advertisements containing important brand assets in hopes that the viewer will notice.
Remarketing audiences already know who you are, so there’s no point in showing a nondescript ad. They’ve already been to your site, but they haven’t made a purchase yet. Take this chance to address customers’ concerns and convince them to return and convert.
Take this chance to address customers’ concerns and convince them to return and convert.
Type 2: Show Them Products You Know They’ll Like
It’s easy to window-shop on the internet, and many people spend hours looking at stuff they don’t intend to buy. Advertisers are starting to catch on, using dynamic remarketing to bring these shoppers back to their sites. Here, automatically created ads show the products a visitor looked at during their last time on the site. These retargeting ads are very effective, as they remind potential buyers just how much they liked a product and tempt them to come back.
Type 3: Creating a Sense of Urgency
Many people use internet shopping to kill time, and they end up getting a ton of remarketing ads. The most successful advertisements create a sense of FOMO (fear of missing out), and they encourage buyers to act quickly. This proven tactic does much to increase conversion and click-through rates, and the easiest way to employ it is to use an ad customizer. These code snippets automatically include countdowns in your advertisements.
Type 4: Encourage an Undecided Buyer to Come Back to their Cart
According to a recent report on cart abandonment, almost 90% of online shoppers say they’ve left an online cart before finalizing a transaction. These stats are uncomfortable for advertisers to consider, especially when they’ve done things right. Sometimes, all a buyer needs is a reminder to come back and finish their purchase.
Type 5: Show Buyers Complementary Products
The targeting process doesn’t end when prospects convert. Instead of shutting these viewers out of your remarketing initiatives, try targeting them with ads for products that complement their original purchases. If you take this path, though, be sure to understand which products your customers often buy together.
Type 6: Remind Existing Customers How Great Your Brand Is
For most businesses, it’s possible to convert one customer several times. Happy customers make great advertising targets because they already trust and know the brand from which they’ve made a purchase. If you’re using retargeting ads to get in touch with these customers, consider your sales copy. Remind them how much they like your brand, and don’t forget to include a call-to-action. If you provide a recurring service, use retargeting ads to remind customers to book future appointments.
Start Retargeting and Watch Your Profits Grow!
Hopefully, this list has inspired you to create better retargeting advertisements. Keep in mind that, the more customized an ad is to its audience, the more successful it will be in bringing these buyers back to your site. With these and other ad types, you’re sure to increase conversion rates, bring in more sales, and turn first-time buyers into repeat customers.
