Plumber/HVAC SEO Campaign
SERVICES: SEO optimization
WEBSITE: Undisclosed
01. Overview
Client is a local plumber and HVAC specialist serving Western New York state. SEO brought steep increases in online visibility over the first several months of the campaign. Client then had to change the company’s domain (URL), and this caused a brief but sharp decline in visibility (see chart below). However, once Google re–indexed the site, visibility, rankings, and impressions all reverted back to a vertical climb, demonstrating the resiliency and potency of our SEO methods
02. Campaign Snapshots
Growth of organic traffic over time, from November 2021 – July 2022.
Search visibility over time.
Search Impressions over time.
Search visibility at start of the campaign vs after 22 months.
03. KPIs
- Top 5 keyword rankings increased 400%
- First page keyword rankings increased 838.46%
- Rankings in the first two pages increased 711.54%