
Powell’s Plumbing PPC Campaign
SERVICES: Google Ads
WEBSITE: www.powells-plumbing.com
01. Company Objectives
- Increase lead generation from a PPC campaign.
- Lower cost per lead.
- Implement accurate conversions tracking.
02. The Results
We began our journey with monthly conversions hovering around $10 per conversion. However, after 3-4 months of meticulously optimizing the ad campaign and implementing Conversion Rate Optimization (CRO) strategies for the website, we witnessed a doubling in conversions. This success was not a fleeting moment; it became a steady trend.
With conversions on the rise, our attention shifted to enhancing cost efficiency. Our goal was to lower the cost per conversion metric without compromising quality. Through a combination of innovative tactics and continuous monitoring, we achieved a significant decrease in this metric over the course of 12 months.
This case study exemplifies BuzzHaven’s commitment to amplifying brands and driving growth through innovative, data-driven strategies. Our approach not only increased conversions but also ensured that every dollar spent was optimized for maximum impact.


03. KPIs
- Conversions up 500%
- Decreased cost per conversion by 63%